USCutter proudly presents its 2015 catalog, 68 full-color glossy pages of product spreads, handy infographics, and inspiring articles and application ideas to take your graphics business to new heights of success.
Included inside are new bundles at deep discounts, profiles on revolutionary new products like the HP 110 Latex and Sawgrass SG400 Dye-Sublimation printers, as well as all of the sign supplies, digital media, and huge selection of vinyl you’ve come to expect from USCutter. Get your copy free with an equipment purchase, or free of charge from our website (limit of 2 copies) with any order. It is also available for digital download here. Check it out now!
My mission (I wasn’t really given a choice if I could accept or not) was simple. HP had developed in absolute secrecy a new user-installable true wide-format digital latex printer for under $10,000. It seemed like a foolproof plan, to bring wide-format printing on all different media types – for applications ranging from wrapping cars, boats, and brick walls, to putting ads beneath people’s feet in grocery stores, to printing the custom wallpaper of your dreams – firmly within the reach of entry-level print operators and sign shops.
And HP’s premise with the new 110 printer was so bold, so revolutionary: that literally anyone could install this printer right out of the box (with no professional help whatsoever) and be printing within hours. But this claim still needed to be tested. All they needed was a guinea pig, someone who fit their profile of the “clean slate”.
And this is where I enter the story. The crate arrived on a blue summer day.
I knew we were getting in a new product. A new wide-format printer for entry-level users which was shattering the ground floor on pricing for these machines. A claim that a printer like this is “user-installable” is big. First of all it has to be easy enough for someone who’s frame of reference is a desktop printer; and second of all, how much cheaper is it if you can save thousands on the installation fees and associated travel that comes with the requirement that other printers of this ilk be installed by a certified technician?
The crate was big, large enough to hold a jungle cat. Everyone stood around and oohed and awed. My boss helped me take off the top, revealing the neatly packed contents beneath. But soon it was just me, the screwdriver, and the instructions.
The challenge was clear. Could I be the “literally anyone” that they required to complete this task?
Hours passed and the machine was taking shape, whirring to life. I installed cartridges, printheads, all the while receiving prompts directly from the printer. I downloaded the RIP from the cloud. I had my fair share of hiccups, first and foremost of which was my failure to properly latch the print carriage. What was supposed to take 3 hours ended up taking me 6. But the point is, after all was said and done, that probably the hardest part about the whole installation process was opening up the box and finding the instructions. Welcome to the age of affordable accessible wide-format printing: the new HP 110 Latex Printer has arrived.
Wide format digital printing technology is now within the reach of your home-based business, and the cost of entry is dropping every day.
HP Latex inks are dry instantly, odor and fume free, and last 3 years outdoors unlaminated.
Let your clients print the custom wallpaper of their dreams.
Wrap cars, boats, and brick walls with digital media options from HP and Orafol; there’s literally almost nowhere now where your message can’t be seen.
If you’re in the Seattle area on July 16th, go ahead and stop by our booth at the Small Business Expo at the convention center (#506). Or give us a call anytime, 1-425-481-3555, to schedule a demonstration of this equipment at our Redmond or Memphis showrooms. They are available any weekday with an appointment, and attending one makes you eligible for BIG DISCOUNTS! Call now for more information!