Here is a cool video and blog excerpt from one of our digital media vendors, Kodak.
“Due to the increase in online shopping, the brick and mortar store is facing steeper competition. Retailers have had to work on their brand awareness and retail signage plays an important role in communicating the brand message and influencing customers to purchase. Here are some of the emerging trends.
- More short-term signage—the life-cycle of a retail sign is getting shorter—As businesses try to gain customers, they need to continually change their messages. Consumers have short attention spans and are now used to seeing ever changing information and graphics.
- Eco-friendly products are in demand—Retailers know that their customers want to associate with environmentally friendly companies who use green materials and processes.
- Convergence of offline and online marketing strategies—More retailers are incorporating integrated marketing campaigns that send customers online and vice versa. Store signage needs to change often to keep up with the dynamic nature of technology.
- Rebranding is becoming an important marketing strategy—Competitive pressure to maintain a current look have caused many retail stores and restaurants to rebrand which has created an additional need for retail signage.”
Shop all our Kodak digital products for latex, solvent, and eco-solvent printers here.
